London Special Needs 2012

On October 12th,, the Crossbow team descended upon London’s Business Design Centre for this year’s London Special Needs. As previous attendees, the team were used to the hustle and bustle of one the UK’s largest and best followed SEN Exhibitions.

We caught up with Director Bob Hext to get his opinions and experiences of this year’s show, and how it compared to previous years.

  • Why do you choose to exhibit at Special Needs London?

We’ve been exhibiting at Special Needs London since Crossbow was founded in 1993, when the event was hosted at the Cumberland Hotel, and we displayed just three games on a little table. We still exhibit there today, as it’s the biggest and longest established SEN event in the UK.

  • How was the experience?

Well, it’s always good to meet teachers and SEN professionals to talk face to face, as well as catching up with old friends in the trade. And we always enjoy the buzz of a busy show, which London Special Needs always delivers.

  • Were there more people there this year than previous? How busy was it?

This year, as always, it was very busy in the hall. I’d say the amount of people was about the same as last year.

  • What comments were being made by people visiting the stand?

Most people were commenting on our reading rulers, as a best seller it wasn’t unusual to hear the noise of ‘Ahh there they are’. Other people commented on how much we had grown as a company, still remembering when we were but a small company with a few games.

  • Any new experiences?

Yes, this year we had good international contacts. I was speaking with someone who was setting up an SEN resources centre in Cameroon. As well as this, I spoke to two different people targeting SEN growth in France where historically it’s been something of a Cinderella Story.

  • What were customers interested in?

As well as homing in on visual stress, they seemed to be a lot of interest in comprehension resources this year.

  • Was it enjoyable?

Yes it always is, we’re already re-booked for next year!

Remember, Crossbow has products for both Dyslexia and Visual Stress, be sure to check out our new website, as well as follow us on Twitter and Facebook for updates and news.

For all product listings visit

Or to talk to someone about our products please ring: 0845 269 7272                                                                                                                                           or e-mail:

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